About us
WHOLEFRAMES is more than just a distributor of eyewear—it’s a family legacy. Founded on the belief that quality products and genuine relationships are the foundation of success, we have been passionately serving optical stores with Infinity and Swing eyewear for generations. As a family-owned business, we understand the importance of trust, commitment, and care in everything we do.
From the very beginning, WHOLEFRAMES has been a labor of love, passed down through the hands of family members who have poured their hearts into every frame, lens, and partnership. We’ve grown alongside our clients, forming long-lasting relationships based on shared values, mutual respect, and a dedication to delivering only the best.
Our journey till today
Our commitment to delivering exceptional eyewear—through the Infinity and Swing brands—has earned us the trust of countless optical professionals. We’ve worked hand-in-hand with our customers, listening to their needs and evolving with the industry to offer innovative designs and top-quality products. Along the way, our family values have guided every decision we’ve made, from the products we distribute to the partnerships we form.
Today, WHOLEFRAMES stands as a testament to what can be achieved through dedication, hard work, and an unwavering focus on quality. We've expanded our reach, but our roots remain the same. We continue to build lasting relationships with optical stores, providing them with the eyewear they need to succeed while staying true to the family ethos that started it all.
