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Since forever.

We take pride in offering collections that reflect the latest trends while also standing the test of time.

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SWING EYEWEAR

The company was originally established in 1979 in the optic sector, which continues its production and services under the name “Prestij Optical” since 1989 with the principal of providing quality and economical solutions for its customers. Our company which is the general distributor of world’s leading brands decided to represent now just her own brands. In 2011, Prestij Optical decided to produce Swing which is the unique and first TR90 Memory Flexible and unbreakable frame in Turkey. Swing optical frames are produced using TR-90 Natural technology. Swing eyeglasses are ergonomic, organic, unbreakable, light and economic and also do not contain any additive. Swing, not containing any carcinogen with her healthy and environmentally structure had very big success. Producing with raw materials bringing from Europe, Swing made by BPA free materials.gives distribution overseas.

INFINITY EYEWEAR

At Infinity Eyewear, we believe that vision is priceless, and style should never be compromised. Family-owned and operated since 2015, we are dedicated to providing high-quality eyewear that merges functionality with fashion. From timeless classics to the latest trends, our curated selection ensures there's something for everyone. As a family business, we pride ourselves on personalized service, ensuring every customer feels like a part of the Infinity Eyewear family. Our commitment to excellence drives us to offer premium lenses and frames that not only enhance your vision but also complement your lifestyle.

Since forever—it's more than just a motto, it's our way of life.

At WHOLEFRAMES, we believe in the timeless art of quality eyewear. As distributors of Infinity and Swing, two brands synonymous with style and innovation, we have been proudly serving optical stores with high-end eyewear and sunglasses for what feels like forever. Our mission has always been simple: to provide the best in eyewear, combining functionality with fashion, to help people see the world more clearly and in style.

— What's new

The "BACK to EARTH" campaign by Infinity Eyewear.

Our pick for October.

Our pick for October.

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"The WHOLEFRAMES team consistently delivers on quality and service. They take the time to understand our business needs and provide solutions that align with our goals."

– Sophia D.

“Absolutely unparalleled products and service. I'm confident that this store will be the next big thing in its industry, and that its products will be timeless.”

– Marco R.